• OperatorOperator
  • OperatorPanel
  • OperatorCable Operator
  • OperatorSoftware Developer
  • OperatorVOIP Operator
  • 08.55
  • Conference Welcome and Speed Networking

  • Topic
  • Where is Rich Communication Today?

  • 09.00
  • Chair Introduction: Where is Rich Communication Today?

    Present status of rich communication - both broadly and within the remit of the RCS working group
  • Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, US
  • 09.10
  • Keynote Presentation: Bringing the GSMA Rich Communication Suite to Mass Market and Commercial Reality

  • Aude Pichelin, Chair, RCS; Head of Multimedia Services Standardisation, Orange France
    • Establishing the central tenants of the GSMA rich communication suite
    • Enhanced Address Book
    • Rich Call
    • Rich Messaging
    • How has the RCS initiative developed since launch in 2008? Members update, user feedback and competitor landscape: is the RCS roadmap moving quickly enough for commercial success?
    • Will commercial deployment still be achieved in 2010? What are the implications of RCS release two? How will cross-platform interoperability enhance RCS with services between mobile and PC? What are the revenue implications for operators with this new service point?
    • Progress update and future for RCS: what is the availability of RCS ready devices, clients, app companies, operators and component vendors? What does the future look like for RCS?
  • 09.40
  • Interactive!
    Live Demonstration of RCS Functionality

    Our special guest demonstrates the key functions of RCS release one and gives some exclusive glimpses into new pc-mobile interoperability and usage and relevance to operator and customer.
  • 10.00
  • Interactive! Keynote Joint Presentation: Review of the French Operator RCS Trials

    In the spirit of cross-operator interoperability and co-operation each of the three French operators report back together in this presentation on the RCS trials:
  • Aude Pichelin, Chair, RCS; Head of Multimedia Services Standardisation, Orange, France
  • Antoine Couret, RCS Marketing Manager, SFR, France
  • Matthieu Saccharin, Product Design Manager, Bouygues Telecom, France (TBC)
    • What have the first RCS trials shown the industry? Which proved the most compelling services? What technical and managerial obstacles were tackled and overcome?
    • How have trial results refined the commercial got-to-market product for RCS in 2010?
    • When are RCS services likely to go live in 2010 and in which regions?
    • Will this roll-out be quick enough to be competitive among existing rich communication platforms?
  • 11.00
  • Refreshments, Exhibition and Networking Break

  • Topic
  • Realising Rich Communication Now: RCS-Like Services To Date

  • 11.30
  • South Korean Case Study: IMS-Based Interoperability Among Operators

  • Wooyong Choi, IMS Project Director., SK Telecom, South Korea
  • Gayoung Hyun,, Manager, Messaging Business Team,, SK Korea, South Korea
    • Creating the most RCS-like service to date: what are the key services which have worked cross-operator?
    • How do differing consumer bases and operator strategies align at a common point?
    • What were the lessons in setting up a cross-operator services with IMS core successfully? What lessons can be transferred to a full and successful RCS launch?
  • 12.00
  • Portugese Case Study: Mobile-PC Rich Communication Pre-RCS

  • Nuno Lopes Gama,, Head of Mobile Internet and Data Services, Optimus, Portugal
    • Analysing the success factors of the most RCS-like mobile-PC service to date - is RCS necessary, how will it enhance services further, what success factors of now must go into the RCS model?
    • Leveraging the user-experience of a closed service to a larger cross-operator scope and determining the retention factor accordingly.
    • User results and churn reduction breakdown: looking at the relationship between mobile broadband penetration and investment, and exciting communication features and revenue streams in chat, presence status and call facility and transfer across platform
  • 12.30
  • Lunch Break, Exhibition and Networking

  • Topic
  • ENGAGING THE END-USER IN NEWRICH COMMUNICATION SERVICES ON MOBILE AND PC

  • Chair Introduction: Creating an Ease of Use of Rich Communication Services on Mobile as on PC

    • How can consumers’ ease of using IP rich communication services and recognition of these services be transferred to experience on mobile?
  • 13.30
  • Delivering Blended Communications for the PC and the Mobile: Opportunities and Challenges

  • Dickel Sooriah,, Director Strategic Marketing & Business Development, Comverse, Netcentrex, France
    • Adapting the user experiences of rich communications services to different devices
    • Blending telco services withWeb2.0 social networks and developers
    • Paving the way for converged communications in the enterprise segment
  • 14.00
  • Interactive!
    Exclusive Industry Interviews: How Will Rich Communication Synchronised Over Multiple Networks and Platforms Engage Enterprise and Consumer Customers to Profitable End?

  • Moderated by: Diane Myers, Infonetics, US
  • Nuno Lopes Gama,, Head of Mobile Internet and Data Services,, Optimus, Portugal
  • Dickel Sooriah,, Director Strategic Marketing & Business Development, Comverse, Netcentrex, France
  • Louis Corrigan,, Chief Technical Officer, Acision, UK
  • Brian Huey,, Corporate Strategy and Strategic Planning, Sprint Nextel, US
    • What are the current possibilities of accessing rich communication services across platforms? How fragmented or interoperable are these services?
    • What are the particular benefits for enterprise and consumer customers in cross-platform services?
    • How will an RCS core enhance current services further and what are the future possibilities of distinguished services PC-to-mobile on top of this core?
    • How must various rich communication service providers adapt to constantly changing telecoms/IP fields to keep ahead and stay relevant?
  • 14.40
  • Capitalizing on RCS Enablers To Provide Next Generation Convergent Services

  • Chris Dulya,, Director Sales, NGIN, Atos Origin, Spain
    • How will hybrid networks design assist rich communication across platform?
    • How will BSS/OSS integration be resolved as interoperability complexities scale?
    • Achieving an optimum experience of interactivity on mobile and PC that surpasses expectations: Case Study Examples
  • 15.10
  • Refreshments, Exhibition and Networking Break

  • Topic
  • Which Business Models Provide The Best Foundation To Bring Sustainable Success to Rich Communication and RCS Services?

  •  
  • Chair Introduction:
    Does RCS Have a Good Enough Business Proposition for Operators Yet?

    • What is the business case for RCS for enterprise and consumer? How does RCS fit in to a wider field of rich communication offerings?
  • 15.40
  • Interactive! End-User Live Feedback with Market Study Results Introduction

    We give consumer and enterprise users a whirl with RCS-embedded handsets and ask for their feedback on which services are most compelling, case-study usage points, and improvements for RCS release 2 live on site, and available for Q and A.
  • 16.00
  • Accessing Rich Communication Intuitively; Assuring Good End-User Experience of New Multimedia Services Across Platform

  • Please see www.rich-communication.com for speaker updates
    • Where will a RCS client reside? How will control of the client affect each industry player? Assessing the various methods of accessing rich communications – downloading clients, activating widgets, or simply embedded in the handset?
    • Is a common logo for RCS the key to intuitive access and acceptability?
    • What will be the impact on more data-intensive traffic sessions on battery life of handsets?
    • Achieving an optimum experience of interactivity that meets if not surpasses that on PC.
    • Handset availability as a tipping point factor: how will industry ensure that RCS-ready devices are standard and not a limiting factor to service uptake?
    • Ensuring transfer between devices is seamless, cross-network and does not require multiple client downloads
  • 16.30
  • Marketing the RCS- Interoperability Beyond Technology?

  • Philippe Streiff, Head, Business Group, RCS Plenary; Marketing Director, IMS Services, France Telecom, France
    • Determining ways to gain consumer favour and usage: enhancing the interoperability of services as a USP and losing the "RCS" name
    • Making RCS functionality instantly recognisable: will there be joint marketing campaigns as well as operator specific branding? (Assessing the need to interoperate beyond technology to increase consumer awareness and acceptability).
    • Will competing and proprietary individual rich communication services prevent this joint marketing opportunity among members?
  • 17.00
  • Interactive!Panel Discussion:
    Creating a Synergy Between Open Mobile, IP and RCS Rich Communication Business Models and Propositions to Achieve Economies of Scale

  • Guy Redmill,, Marketing Director, Redmill Communications, , UK
  • Shubh Agarwal,, VP, Marketing, Mavenir Systems
  • Sune Jakobsson,, Research Manager, Open Services Group, Telenor, Norway
  • Philippe Streiff,, Head, Business Group, RCS Plenary; Marketing Director, IMS Services, France Telecom, , France
    • How is RCS placed to compete with existing competitive pressures from over the top solutions? (Skype, Google, INQ, Three)....
    • Will 'open' players always find a way to compete against standard/industry led initiatives which have huge consumer bases?
    • How will RCS cross-network and cross-platform interoperability distinguish service and end-user experience?
    • Is there a happy compromise to be made between RCS standard services and other IP and downloadable clients or will interoperability be compromised? Minimising client negotiation across messaging platforms
    • Determining investor decisions between IMS/RCS long term revenues and short term ROI with third party rich communication solutions. Fragmentation and multiple client negotiation as factors.
  • 17.40
  • End of Conference Day One: Drinks reception hosted by Aylus Networks