Operator
Panel
Cable Operator
Software Developer
VOIP OperatorRegistration and Refreshments
Introductory Speech and Speed Networking: Meet Your Fellow Attendees and Swap Business Cards in a Relaxed and Informal Setting
- Topic
Where is Rich Communication Today?
Chair Introduction: Where is Rich Communication Today?
- Topic
Present status of rich communication - both broadly and within the remit of the RCS working group
- Graham Trickey, RCS, GSMA, UK with
- Aude Pichelin, Chair, RCS; Head of Multimedia Services Standardisation, Orange France
- Establishing the central tenants of the GSMA rich communication suite
- Enhanced Address Book
- Rich Call
- Rich Messaging
- How has the RCS initiative developed since launch in 2008? Members update, user feedback and competitor landscape: is the RCS roadmap moving quickly enough for commercial success?
- Will commercial deployment still be achieved in 2010? What are the implications of RCS release two? How will cross-platform interoperability enhance RCS with services between mobile and PC? What are the revenue implications for operators with this new service point?
- Progress update and future for RCS: what is the availability of RCS ready devices, clients, app companies, operators and component vendors? What does the future look like for RCS?
Keynote Presentation: Bringing the GSMA Rich Communication Suite to Mass Market and Commercial Reality
Interactive!
Live Demonstration of RCS Functionality
Our special guest demonstrates the key functions of RCS release one and gives some exclusive glimpses into new pc-mobile interoperability and usage and relevance to operator and customer.
- What have the first RCS trials shown the industry? Which proved the most compelling services? What technical and managerial obstacles were tackled and overcome?
- How have trial results refined the commercial got-to-market product for RCS in 2010?
- When are RCS services likely to go live in 2010 and in which regions?
- Will this roll-out be quick enough to be competitive among existing rich communication platforms?
Interactive!
Keynote Joint Presentation: Review of the French Operator RCS Trials In the spirit of cross-operator interoperability and co-operation each of the three French operators report back together in this presentation on the RCS trials:
- Topic
Realising Rich Communication Now: RCS-Like Services To Date
- Wooyong Choi, IMS Project Director., SK Telecom, South Korea
- Creating the most RCS-like service to date: what are the key services which have worked cross-operator?
- How do differing consumer bases and operator strategies align at a common point?
- What were the lessons in setting up a cross-operator services with IMS core successfully? What lessons can be transferred to a full and successful RCS launch?
South Korean Case Study: IMS-Based Interoperability Among Operators
- Analysing the success factors of the most RCS-like mobile-PC service to date - is RCS necessary, how will it enhance services further, what success factors of now must go into the RCS model?
- Leveraging the user-experience of a closed service to a larger cross-operator scope and determining the retention factor accordingly.
- User results and churn reduction breakdown: looking at the relationship between mobile broadband penetration and investment, and exciting communication features and revenue streams in chat, presence status and call facility and transfer across platform
Portugese Case Study: Mobile-PC Rich Communication Pre-RCS
- Led by: Diane Myers, Infonetics, US
- What are the current possibilities of accessing rich communication services across platforms? How fragmented or interoperable are these services?
- What are the particular benefits for enterprise and consumer customers in cross-platform services?
- How will an RCS core enhance current services further and what are the future possibilities of distinguished services PC-to-mobile on top of this core?
- How must various rich communication service providers adapt to constantly changing telecoms/IP fields to keep ahead and stay relevant?
Interactive!
Exclusive Industry Interviews: How Will Rich Communication Synchronised Over Multiple Networks and Platforms Engage Enterprise and Consumer Customers to Profitable End?
- Topic
Which Business Models Provide The Best Foundation To Bring Sustainable Success to Rich Communication and RCS Services?
- What is the business case for RCS for enterprise and consumer? How does RCS fit in to a wider field of rich communication offerings?
Chair Introduction:
Does RCS Have a Good Enough Business Proposition for Operators Yet?
- Establishing a new monetised service in mature Western European markets: how can RCS deflect the pressures of falling MTRs, regulatory hold, and MVNO advances in extremely competitive markets?
- Determining the success factors of monetising the enhanced phone book, presence and data traffic - Plotting a business model which equals the success of SMS not MMS
- Evading the bit pipe trap; but is RCS 'open' enough to compete with the web 2.0 players? - What are the ARPU forecasts for RCS usage and non-SMS data usage in the next 5 years? Plotting a practical and relevant multimedia service.
Establishing the Increased ARPU Proposition of RCS: Steps To Achieve Profitable and Distinguished Advanced Multimedia Services
- Mr. Hideharu Suzuki, Network Management Development Department, NTT DoCoMo
- Wooyong Choi, SK Telecom
- After the investment, how will the RCS be monetised by operators? Will enhanced premium or session charging cause bill shock to users who have experienced 'free' IP services? Looking at bundling and pricing of services as a critical factor
- Monthly charge/premium - Bundled service focusing on churn limitation
- Using advanced multimedia services and great user experience to stimulate more communication and data/voice traffic - which are the ultimate drivers of traffic? - Tying subscribers into loyalty PC/Mobile services to drive internalised and retained revenue among Fixed-Mobile owned divisions - Will pricing of interoperable services be the same across Operators? How will varying pricing affect consumer acceptability?
- Using
Pricing Models for Data Services: Knowing How to Gain Following And Finance
- Philippe Streiff, Head, Business Group, RCS Plenary; Marketing Director, IMS Services, France Telecom, France
- Determining ways to gain consumer favour and usage: enhancing the interoperability of services as a USP and losing the "RCS" name
- Making RCS functionality instantly recognisable: will there be joint marketing campaigns as well as operator specific branding? (Assessing the need to interoperate beyond technology to increase consumer awareness and acceptability).
- Will competing and proprietary individual rich communication services prevent this joint marketing opportunity among members?
Marketing the RCS- Interoperability Beyond Technology?
- How is RCS placed to compete with existing competitive pressures from over the top solutions? (Skype, Google, INQ, Three)....
- Will 'open' players always find a way to compete against standard/industry led initiatives which have huge consumer bases?
- How will RCS cross-network and cross-platform interoperability distinguish service and end-user experience?
- Is there a happy compromise to be made between RCS standard services and other IP and downloadable clients or will interoperability be compromised? Minimising client negotiation across messaging platforms
- Determining investor decisions between IMS/RCS long term revenues and short term ROI with third party rich communication solutions. Fragmentation and multiple client negotiation as factors.
Interactive!
Panel Discussion:
Creating a Synergy Between Open Mobile, IP and RCS Rich Communication Business Models and Propositions to Achieve Economies of Scale
- Topic
Engaging the End-User in New Rich Communication Services on Mobile and PC
- How can consumers' ease of using IP rich communication services and recognition of these services be transferred to experience on mobile?
Chair Introduction:
Creating an Ease of Use of Rich Communication Services on Mobile as on PC
Interactive!
End-User Live Feedback with Market Study Results Introduction
We give consumer and enterprise users a whirl with RCS-embedded handsets and ask for their feedback on which services are most compelling, case-study usage points, and improvements for RCS release 2 live on site, and available for Q and A.
- Where will a RCS client reside? How will control of the client affect each industry player? Assessing the various methods of accessing rich communications - downloading clients, activating widgets, or simply embedded in the handset?
- Is a common logo for RCS the key to intuitive access and acceptability?
- What will be the impact on more data-intensive traffic sessions on battery life of handsets?
- Achieving an optimum experience of interactivity that meets if not surpasses that on PC.
- Handset availability as a tipping point factor: how will industry ensure that RCS-ready devices are standard and not a limiting factor to service uptake?
- Ensuring transfer between devices is seamless, cross-network and does not require multiple client downloads
Accessing Rich Communication Intuitively; Assuring Good End-User Experience of New Multimedia Services Across Platform
- Will RCS only be of appeal to advanced smartphone users? Creating reach across smartphones and legacy mass market devices by keeping it simple.
- Enabling legacy devices with a subset of rich communication functionality and enjoying the viral growth effect of a broad user base
- What is the balance point between all handsets having embedded RCS but limited functionality vs. a subset of handsets with better RCS experience?
- Will device manufacturer pressure to distinguish its own RCS functionality put consumer confusion before consumer uptake?
How Important is Handset Range To Ensure a Broad Community of RCS Users
- Is RCS too defined by vendors/operators? Are end-users left behind by the aspirations of IMS investors seeking ROI? Getting end-users involved and harvesting proper metrics to develop the service.
- Connecting with an early-uptake youth base and SaaS savvy enterprise base which are constantly adapting to social changes and quick to use services available.
- Providing rich communication now and at RCS launch with the consumer in mind
