Operator
Panel
Cable Operator
Software Developer
VOIP Operator- 08.30
Registration
- 08.55
Conference Welcome and Speed Networking
- Topic
Where is Rich Communication Today?
- 09.00
- Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, US
Chair Introduction: Where is Rich Communication Today?
Present status of rich communication - both broadly and within the remit of the RCS working group- 09.10
- Aude Pichelin, Chair, RCS; Head of Multimedia Services Standardisation, Orange France
- Establishing the central tenants of the GSMA rich communication suite
- Enhanced Address Book
- Rich Call
- Rich Messaging
- How has the RCS initiative developed since launch in 2008? Members update, user feedback and competitor landscape: is the RCS roadmap moving quickly enough for commercial success?
- Will commercial deployment still be achieved in 2010? What are the implications of RCS release two? How will cross-platform interoperability enhance RCS with services between mobile and PC? What are the revenue implications for operators with this new service point?
- Progress update and future for RCS: what is the availability of RCS ready devices, clients, app companies, operators and component vendors? What does the future look like for RCS?
Keynote Presentation: Bringing the GSMA Rich Communication Suite to Mass Market and Commercial Reality
- 09.40
Interactive!
Live Demonstration of RCS Functionality
Our special guest demonstrates the key functions of RCS release one and gives some exclusive glimpses into new pc-mobile interoperability and usage and relevance to operator and customer.
- 10.00
- Aude Pichelin, Chair, RCS; Head of Multimedia Services Standardisation, Orange, France
- Antoine Couret, RCS Marketing Manager, SFR, France
- Matthieu Saccharin, Product Design Manager, Bouygues Telecom, France (TBC)
- What have the first RCS trials shown the industry? Which proved the most compelling services? What technical and managerial obstacles were tackled and overcome?
- How have trial results refined the commercial got-to-market product for RCS in 2010?
- When are RCS services likely to go live in 2010 and in which regions?
- Will this roll-out be quick enough to be competitive among existing rich communication platforms?
Interactive! Keynote Joint Presentation: Review of the French Operator RCS Trials
In the spirit of cross-operator interoperability and co-operation each of the three French operators report back together in this presentation on the RCS trials:- 11.00
Refreshments, Exhibition and Networking Break
- Topic
Realising Rich Communication Now: RCS-Like Services To Date
- 11.30
- Wooyong Choi, IMS Project Director., SK Telecom, South Korea
- Gayoung Hyun,, Manager, Messaging Business Team,, SK Korea, South Korea
- Creating the most RCS-like service to date: what are the key services which have worked cross-operator?
- How do differing consumer bases and operator strategies align at a common point?
- What were the lessons in setting up a cross-operator services with IMS core successfully? What lessons can be transferred to a full and successful RCS launch?
South Korean Case Study: IMS-Based Interoperability Among Operators
- 12.00
- Nuno Lopes Gama,, Head of Mobile Internet and Data Services, Optimus, Portugal
- Analysing the success factors of the most RCS-like mobile-PC service to date - is RCS necessary, how will it enhance services further, what success factors of now must go into the RCS model?
- Leveraging the user-experience of a closed service to a larger cross-operator scope and determining the retention factor accordingly.
- User results and churn reduction breakdown: looking at the relationship between mobile broadband penetration and investment, and exciting communication features and revenue streams in chat, presence status and call facility and transfer across platform
Portugese Case Study: Mobile-PC Rich Communication Pre-RCS
- 12.30
Lunch Break, Exhibition and Networking
- Topic
ENGAGING THE END-USER IN NEWRICH COMMUNICATION SERVICES ON MOBILE AND PC
- How can consumers’ ease of using IP rich communication services and recognition of these services be transferred to experience on mobile?
Chair Introduction: Creating an Ease of Use of Rich Communication Services on Mobile as on PC
- 13.30
- Dickel Sooriah,, Director Strategic Marketing & Business Development, Comverse, Netcentrex, France
- Adapting the user experiences of rich communications services to different devices
- Blending telco services withWeb2.0 social networks and developers
- Paving the way for converged communications in the enterprise segment
Delivering Blended Communications for the PC and the Mobile: Opportunities and Challenges
- 14.00
- Moderated by: Diane Myers, Infonetics, US
- Nuno Lopes Gama,, Head of Mobile Internet and Data Services,, Optimus, Portugal
- Dickel Sooriah,, Director Strategic Marketing & Business Development, Comverse, Netcentrex, France
- Louis Corrigan,, Chief Technical Officer, Acision, UK
- Brian Huey,, Corporate Strategy and Strategic Planning, Sprint Nextel, US
- What are the current possibilities of accessing rich communication services across platforms? How fragmented or interoperable are these services?
- What are the particular benefits for enterprise and consumer customers in cross-platform services?
- How will an RCS core enhance current services further and what are the future possibilities of distinguished services PC-to-mobile on top of this core?
- How must various rich communication service providers adapt to constantly changing telecoms/IP fields to keep ahead and stay relevant?
Interactive!
Exclusive Industry Interviews: How Will Rich Communication Synchronised Over Multiple Networks and Platforms Engage Enterprise and Consumer Customers to Profitable End?
- 14.40
- Chris Dulya,, Director Sales, NGIN, Atos Origin, Spain
- How will hybrid networks design assist rich communication across platform?
- How will BSS/OSS integration be resolved as interoperability complexities scale?
- Achieving an optimum experience of interactivity on mobile and PC that surpasses expectations: Case Study Examples
Capitalizing on RCS Enablers To Provide Next Generation Convergent Services
- 15.10
Refreshments, Exhibition and Networking Break
- Topic
Which Business Models Provide The Best Foundation To Bring Sustainable Success to Rich Communication and RCS Services?
- What is the business case for RCS for enterprise and consumer? How does RCS fit in to a wider field of rich communication offerings?
Chair Introduction:
Does RCS Have a Good Enough Business Proposition for Operators Yet?
- 15.40
Interactive! End-User Live Feedback with Market Study Results Introduction
We give consumer and enterprise users a whirl with RCS-embedded handsets and ask for their feedback on which services are most compelling, case-study usage points, and improvements for RCS release 2 live on site, and available for Q and A.- 16.00
- Please see www.rich-communication.com for speaker updates
- Where will a RCS client reside? How will control of the client affect each industry player? Assessing the various methods of accessing rich communications – downloading clients, activating widgets, or simply embedded in the handset?
- Is a common logo for RCS the key to intuitive access and acceptability?
- What will be the impact on more data-intensive traffic sessions on battery life of handsets?
- Achieving an optimum experience of interactivity that meets if not surpasses that on PC.
- Handset availability as a tipping point factor: how will industry ensure that RCS-ready devices are standard and not a limiting factor to service uptake?
- Ensuring transfer between devices is seamless, cross-network and does not require multiple client downloads
Accessing Rich Communication Intuitively; Assuring Good End-User Experience of New Multimedia Services Across Platform
- 16.30
- Philippe Streiff, Head, Business Group, RCS Plenary; Marketing Director, IMS Services, France Telecom, France
- Determining ways to gain consumer favour and usage: enhancing the interoperability of services as a USP and losing the "RCS" name
- Making RCS functionality instantly recognisable: will there be joint marketing campaigns as well as operator specific branding? (Assessing the need to interoperate beyond technology to increase consumer awareness and acceptability).
- Will competing and proprietary individual rich communication services prevent this joint marketing opportunity among members?
Marketing the RCS- Interoperability Beyond Technology?
- 17.00
- Guy Redmill,, Marketing Director, Redmill Communications, , UK
- Shubh Agarwal,, VP, Marketing, Mavenir Systems
- Sune Jakobsson,, Research Manager, Open Services Group, Telenor, Norway
- Philippe Streiff,, Head, Business Group, RCS Plenary; Marketing Director, IMS Services, France Telecom, , France
- How is RCS placed to compete with existing competitive pressures from over the top solutions? (Skype, Google, INQ, Three)....
- Will 'open' players always find a way to compete against standard/industry led initiatives which have huge consumer bases?
- How will RCS cross-network and cross-platform interoperability distinguish service and end-user experience?
- Is there a happy compromise to be made between RCS standard services and other IP and downloadable clients or will interoperability be compromised? Minimising client negotiation across messaging platforms
- Determining investor decisions between IMS/RCS long term revenues and short term ROI with third party rich communication solutions. Fragmentation and multiple client negotiation as factors.
- 17.40
Interactive!Panel Discussion:
Creating a Synergy Between Open Mobile, IP and RCS Rich Communication Business Models and Propositions to Achieve Economies of Scale
End of Conference Day One: Drinks reception hosted by Aylus Networks
