Working with

Networks

Pre-Conference Afternoon Workshop,  Tuesday 3rd November, 2009

Price Points and Bundling for : for New Rich Communication Services
Led by: Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, US

In this one to one seminar, Diane Myers, author of GSMA-listed research on RichCommunication and RCS, leads with her breadth of experience on the critical success factorsfor pricing and bundling of new multimedia services. This is an essential workshop for thosewishing to establish a sustainable strategy for pricing and marketing the new richcommunication services which are distinguishing operators and retaining consumers.

13.00 - 16.30

13.00
Introduction and Welcome

13.15
RCS Go-to-Market Models: Charting the shift from fixed-line VoIP-based IMSdeployments to integrated multimedia mobile services in presence, enhanced addressbook and rich messaging. What’s possible?

14.00
Exploring Case Studies: which are the repeated success factors with innovativeservices which distinguish on top of the RCS core?(Analysis of developer work manipulating RCS for consumer and enterprise servicedeployment and unification)

15.00
Refreshment Break

15.30
 ROI Exploration: which are the pricing, bundling methods which will take richcommunication to new ROI heights? Establishing a sustainable simple RCS pricingmodel for subscriber and operator.

16.30
End Workshop & Open Discussion

Workshop Leader:

Diane Myers, Directing Analyst, Service Provider VoIP and IMS, Infonetics, US

Joining Infonetics Research in December 2008, Diane Myers is widelyregarded as one of the VoIP industry’s top analysts. She brings to Infonetics14 years of telecom industry analyst and marketing experience, including over3 years as Strategic Marketing Director for VoIP application software vendorBroadSoft. Diane is a meticulous researcher with expertise in identifying newmarkets, product positioning, messaging, strategic planning, competitive analysis, and serviceprovider go-to-market strategy. Prior to BroadSoft.

Diane now leads Infonetics’ Service Provider VoIP and IMS coverage, specializing in VoIP and IMSequipment, hosted VoIP services, residential VoIP, and circuit-to-packet migration products andadoption trends of service providers and end-users. Her focus is to deepen Infonetics’ VoIP andIMS equipment and services coverage, and to expand into new areas such as hosted unifiedcommunications (UC), SIP trunking, and Rich Communications Suite (RCS).

Diane has extensive conference experience as a panelist, moderator, speaker, and contentdeveloper, and is a consultant to startups, service providers, manufacturers, and the investmentcommunity, identifying new market opportunities, providing due diligence, and advising onpositioning, product development, and business plans.Diane received her bachelor’s degree fromMichigan State University and a master’s degree from Thunderbird, School of Global Management.