Operator
Panel
Cable Operator
Software Developer
VOIP Operator- 08.15
Registration
- 08.55
Conference Welcome and Speed Networking
- Topic
ASSESSING TECHNICAL PLATFORMS TO ACHIEVE RICH COMMUNICATION
- 09.00
- Moe Tanabian,, Intuigence Consulting Group, US
Chair Introduction: Why does presence status become so much more appealing when truly interoperable?
Capturing the killer social networking app by ensuring holistic coverage and ease in the consumer’s eye at the technical base- 09.10
- Luis Angel Galindo Sanchez,, Founder and Chairman of WIMS 2.0 Initiative, Telefonica Moviles, Spain
- What does IMS offer to advanced multimedia service access? Creating a unified core for VAS and why this is integral to enhanced communications.
- Establishing cost savings by minimising multiple servers for different client back-ends
- Looking at a development path for providing rich communication services and enhancement up to and beyond RCS commercial launch market by market.
Can ‘Rich Communication’ Survive without IMS?
- 09.40
- Hideharu Suzuki,,Network Management Development Department, NTT DoCoMo, Japan
- Network architecture for the network value-added RCS to realize a functionality of building several enablers such as a media processing function by using a commerciallyproduced service composition node.
- Global specifications providing a technical framework in order to realize the network value-added RCS offering for users in the areas of IM and content sharing services studied under the RCS Group of the GSMAssociation and the RCSS (Rich Communication Service and System) SWG of the TTC.
- Multi-vendor interoperability test working together with several vendors and operators in Japan to perform a feasibility study of the technical framework that aims to be standardized the technical specification in the GSMA RCS Release 3.
- Extension of network value-added RCS for an enriched FMC service.
Identifying An Innovative Network Value Add With RCS Which Enhances Operators’ Individual Rich Communication Services
- 10.10
- Teppo Hyvonen,, Director, New Applications and Technologies, Nokia, Finland
- Alex Jinsung Choi,, Head of Product Planning, LG Electronics, Korea
- Please see www.rich-communication.com for speaker updates from the devices industry
- [How] can the many interests between operators and handset manufacturer vendors be mediated to reach rich communication profitability? Compromising sector interests without compromising the service for the end-user.
- In this difficult economic climate, what are device manufacturers thinking about RCS involvement given operator decision making in IMS and RCS investment and strategy?
- What is the device manufacturer role in creating a large RCS user base? Looking at the limiting factors of having to download clients vs. potential for feature handsets or clients residing on the network.When will RCS ready handsets be a reality?
- Are devicemanufacturers competitors or platformproviders to telcos providing rich communication?
- Is the ever expanding RCS Technology Vendor list a good sign of achieving the 2010 commercial services target date for RCS?
- What is the latest feedback from significant RCS device testing?
- Which are the successful devices rich communication projects to date?
Interactive! Panel Discussion: What are the Device Manufacturers Really Thinking? Gaining a Clear and Unified Vision for Interoperable and Profitable Rich Communication
- 10.45
Refreshments, Exhibition and Networking Break
- 11.15
- Shamim Naqvi,, Founder, Chairman and CEO, Aylus Networks, USA
- Listening to your customers – how the RCS early adopter behaves
- The changing dimensions of a “conversation” – whatWAS, and what IS
- Lessons from another Peer to Peer service – MMS.What worked,What did not
- Recognizing the threat and potential ofWeb 2.0. Is RCS too much of a “closed” group – opening and bridging to the “non-users”
- The best marketing strategy – making your early adopters the messengers
- Results from early RCS market studies -- some emerging trends
Improving The Uptake Rate of RCS Services: Lessons Learnt From History (Or: What NOT To Do If RCS Is To Be Successful)
- Topic
RICH COMMUNICATION PLATFORMS: SPECIFIC CASE STUDIES
- 11.45
- Roberto Minerva,, Focal Point Long Term Research, Telecom Italia, Italy
- The evolution of major Mobile OSS
- RCS vs. Flat Connectivity, what is more appealing for the users ?
- New services and the Operators: open up to data
All-IP Mobile Terminals: Are There Ways To Provide Compelling Services Without RCS (and/or IMS) ?
- 12.15
- Mark Chin, Design Specialist II, Services and Collaboration, TELUS, Canada
- Assessing a heavily consolidated market and what it means for providing rich communication services to user.
- Can RCS multitasking functionality provide a competitive edge over the Iphone platform in North America where fragmentation may become an issue?
- What is the North American Operator Status on RCS?
- Is an interest in multitasking and live phone book presence and update enough to gain interest behind the initiative?
North American Market Focus:
When Will RCS Factor in I-Phone Dominated North American Rich Communication?- 12.45
Lunch Break, Exhibition and Networking
- Topic
BUILDING DISTINCTIVE RICH COMMUNICATION SERVICES: CREATING A HIGH LEVEL OF VALUEWITH ADDED RCS FUNCTIONALITY ON TOP OF THE CORE
Chair Introduction: (In association with our developer alliances, all developers will have access to Rich Communication 2009 for free in order to ensure that this part of the eco-system has access to the latest in rich communication developer opportunities)
- 13.45
- Please see www.rich-communication.com for speaker updates
- How will RCS be brought to life by the developer community? Looking at the fiercely competitive resource of developers in a new apps market and Apple vs. RCS: establishing the unique interoperability advantages of RCS
- Is RCS too defined for developers? Embracing the 3rd party partnership aspect of other platforms without compromising interoperability at the core
- What are the most innovative recent RCS enhanced developer applications?
Capturing the Developer Community Imagination for Rich Communication and RCS
- 14.15
- Moderation and Analysis: Dario Talmesio,, Senior Analyst, Informa Telecoms and Media, UK
- Shubh Agarwal,, VP, Marketing, Mavenir Systems
- Jari Ala-Ruona,, CEO, Movial, Finland
- Adding presence capability to traditional voice recognition/SMS/Chat tools for greater usage
- Best practice connecting and communicating with sophisticated network tools
- Developing enhanced RCS applications – integrated and visible ‘whiteboard’ chats and ‘memory games’ demonstrations
- What are the limits/competition to sophisticated RCS development?
Interactive! Live Developer Session and Demonstration of RCSEnhanced Applications
An exciting demonstration from some of the most innovative rich communication services and RCS-enhanced applications straight from the developers who have brought them into commercial reality.Your chance to ask developers what opportunities there are to use enhanced phone book, data-swap and live presence within and outside of the RCS remit for consumer and enterprise.You vote on the best applications!- TOPIC
RICH COMMUNICATION IN THE ENTERPRISE SECTOR: PROVIDING BUSINESS VAS
- 15.00
- Paulo Simões,, Service Research and Innovation, Content and Data, TMN, Portugal
- Rich communication VAS and the RCS development are often seen as the playground of the youth demographic, savvy and social-networking literature, and with disposable income for instant and engaging connectivity, but are operators missing the opportunity to provide advanced communication to business? This session looks at some of the more interesting propositions for enterprise rich communication services, especially across fixedmobile platforms.
Bringing Rich Communication to the Enterprise Sector
- 15.30
- Mila Milenkovic,, Head of B2B partnerships, Business Models Development, Telecom Serbia, Serbia
- Pelin Seker,,, Director of VAS Products, Turkcell, Turkey
- Paulo J. Sobral Simões,, Service Research and Innovation, Content and Data, TMN
- Is the enterprise subscriber the turn key solution for rich communication monetisation?
- How will the consumer and enterprise end-users inform cross-sector product development within RCS and rich communication at large?
Interactive! Panel Discussion: Achieving Rich Communication in the Enterprise Sector
- 16.00
Refreshments, Exhibition and Networking Break
- Topic
CHARTING THE EVOLUTION OF RICH COMMUNICATION AND RCS: FUTURE INNOVATION AND FACTORS FOR COMMERCIAL SUCCESS
- Rich communication is an extremely competitive field with telcos,Web 2.0 players, MVNOs, device manufacturers and more involved.What are the necessary factors for RCS to achieve future success and innovation?
Chair Introduction: What Is the Necessary RoadMap for RCS Survival?
- 16.30
- Graham Trickey,, Senior Director, GSMA RCS Programme
- Learning from MMS – essential learnings from the past for RCS Service launches in order to gain rapid, mass market acceptability and a competitive edge
- From standards to strategy: what is more important? A broad device base (PC, handset, netbook), access points (UMTS, 3G/WIFI) and live networked functionality for RCS to be achieved vs. end-user experience on mobile screen with mobile specific apps
- Taking basic connectivity global in developed and growth markets and repeating the simplicity and success of SMS in RCS
- Creating the foundations of RCS Success: interoperability, user-experience, and cooperation - creating a wildly successful and viral service
Ensuring the Success and Sustainability of RCS Evolution – MMS/SMS Industry Learning Points
- 17.00
- Antonella Napolitano,, Architecture & Service Platforms Director, Telecom Italia Mobile
- Overview of the Telecom Italia RCS experience
- Why interoperability = advanced services offering = increased communications, revenue and retention
Case Study: Telecom Italia
- 17.30
- Roberto Minerva,, Focal Point Long Term Research, Telecom Italia, Italy
- Kevin Mitchell,, Solutions Marketing, Acme Packet, US
- Graham Trickey,, Senior Director, GSMA RCS Programme
- RCS 1 is fairly modest, like SMS: what will be the potential of RCS as a developed suite in the next 5-10 yrs?
- How will sophisticated inter-connectivity between devices in the next ten years affect messaging and voice models?
- Which services and verticals will be enhanced by rich communication advances – looking at mobile payments, mobile healthcare, and M2M
Interactive! Panel Discussion: Horizon Gazing: What are the Connected Possibilities of Rich Communication and the RCS Suite in the Time-Frame 2010-2020?
- 18.00
