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Welcome to Rich Communication 2009!

The GSMA RCS initiative was launched in 2008 to create a unified, robust and interoperable advanced multimedia service cross-platform and network.  The hope of monetising increased communication and data traffic, whilst retaining subscribers with a distinct service, has caught the industry’s imagination for a considerable time.  But with work taking place on RCS version 2, RCS trials set  for Q409 and commercial service expected by French operators in 2010, what must players know about RCS and alternative rich communication strategy before they commit?

Rich Communication 2009, developed  in line with the RCS timeline and plenary group, will bring you an exclusive insight into rich communication and RCS activity in the heart of the leading rich communication trialling region, France.

Don’t miss out:

• 150+ attendees
• Countless networking opportunities

• Interactive workshops
• Demo sessions from operator, device manufacturer, IP and applications developers
  

This event presents you with a unique opportunity to:

• Learn about how operators and vendors are providing competitive rich communication services
• Why interoperability is seen as  the crux to success
• Why IP players and SaaS threatens to offer a  quicker ‘to-market’ route,
• Find out the arguments for RCS embedded handsets vs. activation and downloading,
• Crucially, how to avoid the fragmentation of early MMS models
• and much much more!
  

We look forward to meeting you in November!  

Critical and Commercial Topic Focus' Include:

• Present status of rich communication - both broadly and the  progress of the RCS working group
• Trial update from incumbent French Operator
• How to realise rich communication: open mobile business models vs.  RCS
• Achieving cohesion, interoperability and consistent end-user  experience
• What are the handset manufacturers really thinking?
• What is the best way to price, bundle, and market advanced  multimedia services?
• How can rich communication players gain the interest of developers working  on a RCS platform?
• How to achieve distinctive and sticky services on top of an RCS core  basic service?
• How can increased data traffic and demand be managed by network  optimisation?
• Why rich communication is wider than IMS investment only
• Future of rich communication and the RCS

New Interactive Formats!

Live! RCS demonstration and end-user panel discussion with  up-to-date market research

Multiple global operator and web 2.0 case studies - expect to hear from France Telecom, Telecom  Italia, Sonaecom, SK Telecom, NTT DoCoMo, Vodafone, Google and many  more!

Analyst market review- the best industry analysts from Informa  Telecoms and Media, Infonetics and more explain the stats and trends on  rich communication and RCS

Industry debate - panel discussions on sustainable business  models for rich communication in consumer and enterprise

Online discussion group - join our linked in group!

Two focused workshops - pre and  post conference workshops to help you facilitate one to one learning and  networking.